INNOVATION AS LAST RESORT ?

Although many would argue that Charles Eames was himself a by-word for innovation, Eames always claimed that designers should “innovate as last resort.” Adding, “More horrors are done in the name of innovation than any other.” This was a principal he strictly adhered to and was embodied by his and Ray’s decision to turn down the huge commercial contract offered to them by Budweiser to redesign their logo – although the couple mused on the proposal for months, Charles finally declined stating that he didn’t feel there was a good enough reason to change the existing design.

foto: Charles and Ray Eames posing with chair bases© Eames Office LLC
bron: Another Magazine 23 oktober 2015
Ten Things You Might Not Know About Charles and Ray Eames
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