Collectie Arnhem onthult de achterkant

COLLECTIE ARNHEM 2018 MEHNRA EITCELLOC werd afgelopen dinsdag 30 januari geshowt in de Art Chapel in Amsterdam. Het idee achter Collectie Arnhem is dat de derdejaars studenten Fashion Design ArtEZ University of the Arts naast het ontwerpen en presenteren van de collectie, ervaring op doen met verschillende facetten van de mode-industrie. Het collectief, dit jaar 19 studenten, geeft uitleg in het interview met Georgette Koning van Independent Fashion Daily: http://www.independentfashiondaily.com/14763/collectie-arnhem-onthult-de-achterkant/
(foto header JW Kaldenbach)

i-D: maak kennis met de utopische modecult van collectie arnhem

8102 MEHNRA EITCELLOC – COLLECTIE ARNHEM 2018

PRESS RELEASE
 
Have you ever wondered what the backside of the moon looks like? Or which constellations the birthmarks are forming on your back? How we see the fun fair when the lights are off? Are you aware of what’s hiding behind your mask? Are you emerging from behind your façade?
 
Without a back side, there’s no front side. There’s beauty in excess, but there’s also beauty in the honesty behind all the glitter. As fashion designers, we welcome the charm of the façade. At the same time, we strive to let go and show what’s been generally hidden from us. This duality forms the core of the collection.
 
“Blaze with your front, command with your true side: your backside.”
 
We are 8102 MEHNRA EITCELLOC, a cult committed to reveal the truth: the backside. We have a shared fascination for all that’s occurring behind the façade. We fold the laundry inside out, play with crayons and collect everything that catches our eye.
 
8102 MEHNRA EITCELLOC visualizes a collective, a micro society which is built on creativity, love and protection. The collection is based on archetypes; figures that play an essential role within the 8102 MEHNRA EITCELLOC cult. The variety of these contemporary archetypes led to an exciting mix of various design techniques, these are subsequently applied to a uniform which strengthens the group dynamic. Think of a grandpa: an old man who rules the world and charms from his lazy chair in a pampering boilersuit. The innocent child, who is not aware of rules and can’t take his uniform seriously. Or the materialist, who is unable to see the difference between his shopping bags and clothes because of his greediness. Each archetype reveals itself within its uniform. The collection forms
a fragmentary, new world and shows the power of diversity within a group.

The colours white and cream dominate the overall collection image; we find the first impression open and undefiled. White is all colours of light combined and represents a true reflection of shadow and light; everything that is designed is shown. As a counterbalance, there’s an oversaturation in the use of colour; these looks contrast starkly with the white colour palette. This exuberance is derived from the hysteria of daily façades. The use of fabric and its assimilation had everything to do with the uniform and duality between the front- and backside. The collection mainly consists of solid workman fabrics with specially developed woven jacquards as a contrast and our own watermark as highlight.

“Let go and unveil your true side.”


 
photography JW Kaldenbach
Collectie Arnhem
19 third year fashion students from ArtEZ University of the Arts present the twentieth year of ‘Collectie Arnhem’. Next to designing and presenting the collection, they gain experience within all facets of the fashion industry.
 
Designers
Birgit Steinbusch | Britt Liberg | Christa Kronenburg | Django Tetteroo | Dylan Westerweel | Inez de Jong | Joline Kwakkenbos | Jule Voelklein | Kevin Pleiter | Lisa Bisschop | Liu Hong Quan | Luka Mooibroek | Manon Romeijn | Michelle Vossen | Myra van Vlimmeren | Nadine Mol | Nina Liburd | Renée Kraaijvanger | Sanne van Vloten
 
Sponsors
Collectie Arnhem 2018 is made possible by her sponsors: ArtEZ University of the Arts | Made in Arnhem | Redken
 
Campaign
The campaign of Collectie Arnhem 2018 was shot by Lonneke van der Palen. For additional information and high resolution imagery, please contact fashiondesign@artez.nl
 
Availability collection
The collection is available for publication purposes. For inquiries, please contact fashiondesign@artez.nl
Collectie Arnhem 2018 will be shown once again at the ArtEZ Graduation Show in June.
 
Social media



Credits campaign COLLECTIE ARNHEM 2018
Photo: Lonneke van der Palen
Hair and make-up: Claudia Esser
Model: Myra van Vlimmeren

 
Written By
More from Lenn Cox

Bekendmaking Nieuwe Lichting Huisbloggers

Op het blog-gedeelte van onze projectsite ArtEZ & Innovatie volgen we ieder...
Read More

Geef een reactie

Het e-mailadres wordt niet gepubliceerd. Vereiste velden zijn gemarkeerd met *